Wearing proper business attire still gives you the edge in any industry

How to Make More Money,
Garner More Respect, and
Launch Your Career Into Overdrive

The NEW "Dress for Success" Rules

Dear Friend,

• What if I told you that you could be on your way to making more money - perhaps A LOT more money - in a matter of days? 
• That you could have people scrambling to follow your orders, vie for your attention, or go out of their way to make you happy?
• That you could outshine your competition so completely, that you become the only logical choice for your clients?

That, by simply taking the time to accurately match your business clothes to your position, you could instantly change the outcome of every meeting you attend, every order you give, or every interaction you have with other people?

Sound incredible?

It's not.

Because in this day and age of casual dress and relaxed attitudes, taking the time to dress appropriately for your industry will put you so far ahead of just about anyone you work with that the avalanche of benefits that you'll enjoy will come to you as easily as taking candy from a baby.

Let me let you in on a little secret...

Human Resources professionals estimate
that 95% of people dress inappropriately for their jobs.

That's right. Nine out of ten people head off to work every day in clothing that undermines their credibility, downplays their talents, and reduces their paychecks significantly. Whether they're overdressed -- or is more likely the case -- underdressed, they put comfort ahead of appropriateness and their paychecks and self esteem tell the tale.

Which is odd, frankly, when you consider that...

• They spend tons of time and money training for their careers...
• They go to the "right" schools...
• They join all the "right" organizations...
• They agonize over every word on their resumes...

...and then they jeopardize it all by showing up to work in clothes that never warranted a second thought.

They spend all their time and energy perfecting their skills to set themselves apart from the competition... and then hide it all behind clothing that's boring, ineffective, or sloppy.

It's like cutting a perfect diamond, putting it in an elaborate setting, polishing it to a high sheen... and then wrapping it in a brown paper bag and wondering why no one gives it a second look.

Are you one of them?

• Do your work clothes accurately and immediately identify your position, income, and level of success?

• Do they instantly grant you access to the people and places that will help you advance your career?

• Do they engender trust, establish credibility, and garner respect?

If not, there are two things I know for sure:

Because even if you're the brightest, smartest, wittiest, and most deserving woman in your office, if you don't dress appropriately for your position, you're not going to advance as quickly as you should.

Or, as Mark Twain once said,
 

"Clothes make the man.
Naked people have little
or no influence on society."

So how did we get so off track in our business clothing choices that 95% of people now dress inappropriately for work?

Blame the "Dot Com" era of the mid 1990's. "Casual Friday" started as way for business people to usher in the weekend by "dressing down" one day a week. In no time flat, it became a daily uniform for many offices that soon spiraled so completely out of control that women who once went to work in suits and heels started reporting to work in shorts and flip-flops.

Thirty years after forcing our way into boardrooms around the world via the woman's movement, we put our cause back at least sixty years in favor of casual clothing. Divested of the most powerful components of the business uniform -- clothing elements that have garnered respect and built fortunes for more than five hundred years -- women are now working harder to earn less and stressing more than ever before.

And it's so very, very unnecessary.

Yet even people who should know better make big, huge mistakes with their work clothes. Like:

• The young Stanford and UCLA Medical School-trained surgeon who showed up for her first day at work at a prominent east coast hospital dressed in shorts and a Hawaiian shirt. She was delayed for nearly an hour by security as they attempted to verify her credentials.

• Or the Colorado lawyer who went to argue a court case wearing a t-shirt, jeans, and hiking boots before she headed out for a hiking trip. The judge was so annoyed by her lack of respect that he instigated a state-wide dress code for all attorneys.

• And who can forget the Duchess who came to Texas to dedicate a building in the dead of winter but dressed like it was the middle of summer? She was crucified in the press, especially since she was staying with a famous socialite who happened to be a member of the international best-dressed hall of fame.

Yes, poor business wear choices can happen to anyone, regardless of her background or education. Fortunately for all the women in these stories, they had their mistakes pointed out to them. Probably not in the format they would have preferred, granted, but at least they were told their business attire wasn't "up to snuff."

Most women aren't so lucky.

Many go their entire careers missing out on promotions and opportunities because no one bothered to tell them they needed to upgrade their business attire. No one sat them down and showed them what clothes they needed to wear to garner respect, instill credibility, or stop nay-sayers in their tracks. Nope. No one took the time to explain the "unspoken" rules of business attire.

Or if someone did, they may have not believed her. They may have assumed that because THEY don't care about clothes and fashion, that NO ONE does. Or, because they're extremely smart at something (math, science, music, etc.) that "regular" rules just don't apply to them. That being gifted in one area somehow exempts them from the rules of conduct in everything else.

So what's the end result?

These women end up spending years - even decades - earning less than they could, putting up with more than they should, and struggling constantly just to hang onto whatever income or status happens to come their way.

What a waste!

What if I told you that there was a much, much easier way to go about it?

• That instead of waiting for someone important in your organization, field, or industry to notice all your hard work and reward you appropriately, that you could "take the bull by the horns" to ensure your own success?

• That instead of hoping for choice opportunities to find you, that you could attract them like flies to honey to become a magnet for prosperity?

• That instead of settling for the staff, territories, or workloads that others assign to you, that you could dictate what you want and have others clamoring to get on your team?

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Sound impossible?

Not when you know what you're doing. And the first step in achieving your goals is to build a "take-no-prisoners" work wardrobe that will take you anywhere you want to go.

So how do you do that?

Introducing...

Business Wear Magic:
The Smart Woman's Guide to Effective,
Profitable Business Attire

This is the business wear book my ezine subscribers have been begging me to write for years. It's a no-holds-barred look at effective, profitable business attire, with proven looks and strategies that have made fortunes for those who apply them. From understanding the role of business attire to creating a dress code policy, this ebook covers women's business clothes in a way you've probably never seen before.

In this fun, fast-paced book, you'll learn:

• What "Dress for Success" really means (p. 13)

• The four levels of business attire, including the one that's appropriate for your industry (p. 21)

• What to do if your company doesn't dress like the rest of your industry (p. 31)

• What, exactly, should be in your business wardrobe, from pants to dresses to suits (p. 36)

• The best accessories for your level of dress, from hair clips to high heels (p. 56)

• The outerwear pieces that can make or break your look (p. 70)

• How to maintain your authority in any season, with it's icy cold or scorching hot (p. 81)

• The appropriate status items for your income level (p. 100)

• What you should be wearing at different points in your career (p. 101)

• The ten key pieces that say "you've arrived" (p. 103)

• What to wear in different business situations like:

• Job interviews

• Conventions and retreats

• When you're giving a speech

• Evening functions

• A board meeting

• When you're asked to appear on television (p. 109)

• How to use your business attire like a Swiss Army knife to "rally the troops," reprimand an employee, or impress the "big boss" on a moment's notice (p. 148)

• How and when to "chuck" your regular business attire (p. 155)

• How to define a dress code policy (p. 164)

• Were to have business clothes custom made at a reasonable price (p. 174)

• ... and much, much more

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Once you finish reading this beefy 175-page ebook, you'll understand exactly how to use your business clothes to get what you want quickly and efficiently. You'll see why and where most people go wrong, and how to package yourself appropriately so you can standout from your competition like a diamond in the sand.

It's like reporting to work where everyone else is pecking away on dusty old manual typewriters and you have the only laptop in sight. You'll be sleek, efficient, and with the times. And you'll prosper because of it.

"...using your plan...gave me the confidence I needed" "I just can't express how much this ... has positively influenced my life. Initially the attention I received was a bit awkward for me, but using your plan for my appearance gave me the confidence I needed to present my ideas and myself as a professional. "In turn, my office management expressed increased confidence in me and I've experienced both career growth and higher compensation. "Your practical advice helped me organize and create a list of needed items that was much less expensive than just guessing or buying just any designer item that was on sale. "My gosh, even now that I can budget for higher end pieces, the most amazing suit I currently have I bought at a consignment shop! "Thank you so much for continuing to share your time, talent, and beauty." Denise Galvez Espanola, New Mexico

 

"I feel much better about my look" "I have been doing just like what you described, [wearing] special suits and looking good for certain occasions and ragged for all others. "I went from banking to fashion, and immediately noticed how far behind I am from everyone else. I thought that by my professionalism and work results, I can win people over, but I was wrong. I didn't look the part. "Now [that I run my own business] I have more free time than while I was working to make my boss rich full time, I am able to give more thoughts to my image consistently. "I do notice that my confidence is increasing; I am starting to teach other women what looks best on them. I feel much better about my look and thus self, and I am not as self-conscience as before. "Thank you for what you are writing. It's right on target." Rosa Chen Houston, Texas

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"Dressing For Success" is nothing new. Savvy business people have studied and used these principles successfully for hundreds of years, because they work.

Your upper management re-evaluating your promotability

• Your boss wondering if you're interviewing elsewhere
• An incompetent supervisor quivering in his boots, afraid that you're after his job
• Your peers speculating why you're doing so much better than they are

Your subordinates wondering if you're suddenly going to start expecting more from them

Yes, dressing appropriately can have THAT big of an impact. If you're ready to "shake things up" in your office, make more money, and get everything you deserve, you'll be able to make your game plan after reading Business Wear Magic.

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So how is Business Wear Magic different from all the other "dress for success" books out there?

Let me put it this way:

Times Have Changed
So Has Appropriate Business Attire

When most people think "dress for success," they immediately think "business suit." Which is fine for those traditional businesses where a suit and heels are required.
 
But what about all those other industries that don't necessarily call for a suit, like architecture or fashion or teaching or food service? What should they wear to "dress for success?"

Most business attire books don't address that, but Business Wear Magic does. Based on a 4-point scale developed by one of the States' leading image consultants, Business Wear Magic shows you exactly what you should be wearing to work whether you're a doctor, lawyer, horse trainer or candlestick maker. You'll also find the business casual look for each of the four levels.

Plus, you'll also learn what to wear at each stage of your career, with appropriate budgets for each income level. That comes courtesy of my first career as an accountant, and you won't find that in any other book.

So Who is this Ebook For, Exactly?

Anyone who:

• Is ready to move up to the next rung on the success ladder and looking for a sure way to do it

• Has been told by a boss, mentor, or friend that they should consider upgrading their business wardrobe

• Is starting to work or returning to work after a long absence

• Has been recently promoted and is wondering what's appropriateto wear at their new level

• Is in charge of creating or has influence over the company dress code policy.

In short, anyone who is looking for a simple, surefire way to increase their
bottom line.

Who Am I and Why Should You Believe Me?

Hello, my name is Diana Pemberton-Sikes, and as an image consultant and author, I've helped thousands of women take the guesswork out of shopping by showing them how to find the best clothes for their bodies, lifestyles, and budgets. From students to retirees, stay-at-home moms to corporate executives, I've helped women just like you transform their closets, their image, and ultimately, their self-esteem, into tools for their success.

Since launching my FashionForRealwomen.com website in 2000, I've authored 4 image ebooks and written hundreds of articles that appear all over the web. I've also been interviewed by numerous magazines, including Prevention, Women's World, Weight Watchers, The American Bar Association, and Nurses World, among others. You can also find some of my "words of wisdom" in Priscilla Y. Huff's, The Self-Employed Woman's Guide to Launching a Home-Based Business and The FabJob Guide To Become a Fashion Designer .

In short, the information I share with you in Business Wear Magic isn't theory or guesswork; these are time-tested practices that I've used in my business that have helped thousands of women across the globe move closer to their business goals. They can do the same for you.

So What Will You Get When You Order
Business Wear Magic Today?

In addition to the meaty, 175-page Business Wear Magic ebook, with nearly one hundred photographs and illustrations showing the concepts in detail, you'll also get three incredible bonuses that are EXCLUSIVE to Business Wear Magic.

EXCLUSIVE Bonus #1
What To Wear When You Travel For Business ($15 Value)

This comprehensive 23-page guide tells you just about everything you need to know to travel successfully for business, including:

• How to pack efficiently for a one-week business trip so that all you need is one carry-on of well-chosen pieces to cover any situation you might encounter.

• What to wear in different parts of the country, including the secret that might have put one Presidential candidate in the White House four years earlier, had he known it.

• What to wear in different parts of the world so you don't offend, embarrass, or instantly eliminate yourself from consideration.

EXCLUSIVE Bonus #2
The Basics of Business Etiquette ($15 Value)

Need a little polish to go with that new business wardrobe? Discover just how far a few kind words and simple gestures can take you in this 34-page report, including:

• How to look more professional in your correspondence by implementing a few simple tricks.

• How to maintain your image when food and drinks are involved at a business meal.

• How to behave appropriately and with respect when you travel internationally.

EXCLUSIVE Bonus #3
How To Organize and Arrange Your Office ($10Value)

Want to make a truly well-rounded impact? After you've upgraded your wardrobe and reviewed your manners, learn how to arrange your office for maximum effect by:

• Clearing the clutter and organizing for efficiency.

• Arranging your furniture for easy traffic and maximum prestige.

• Discovering the key elements of your office that convey your position, status, and power.

This 19-page report may very well have you scrambling to re-arrange your office.

In all, you'll get over 250 pages of material showing you how you can dress, travel, behave, and arrange your office to skyrocket your income, effectiveness, and respectability. You'll shave years off the trial-and-error method to get predictable results quickly and succinctly. It's a proven shortcut to success.

So How Much Is This Going To Cost?

If you hired me to teach your this material in person, you could easily expect to pay up to $500 to learn what you'll find in the pages of Business Wear Magic. And if you're like most of my clients, you'll have thought it money well spent given the impact it's going to have on your career.

Or, if you're a do-it-yourself and bought every business wear book you could find to try to glean this information yourself, you could easily spend hundreds and still not learn everything I share with you here. Why? Because you also get the benefit of my experience working with countless clients through the years: real life examples of the big mistakes real people make every day that hinder their goals.

So if you want to take a stab at it yourself, by all means do so. Just remember that trial-and-error is often an expensive way to go.

But if you want a simple, clear-cut blueprint of how you should dress for business, without wasting a lot of money trying to figure it out for yourself, buying clothes that may or may not send the message you want, Business Wear Magic is for you.

And you can download it right now for a very budget-friendly $27.

That's right, for less than the cost of two people going to a drive thru and a movie, you can have a proven, workable plan for building a wardrobe that could very well launch you into a whole new income bracket.

It's a very small price to pay, given the impact it could have on your career.

What If You Don't Like It?

Then return it! If Business Wear Magic doesn't fully meet your expectations, simply return it for a full refund, no questions asked. I happen to think it's an exceptional resource that you'll turn to time and again, but if you don't, just give it back. If you're not happy, then neither am I.

Is that fair or what?

Here's How to Get Instant Access

Business Wear Magic is an 175-page ebook available in PDF format. That means that if you have a Mac or PC (sorry WebTV!), you can purchase this ebook for immediate download for use with the Adobe Reader that's probably already on your computer. This ebook is currently not available in hard-bound format.

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(Only $27 .00)

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You're just minutes away from building a "leave the competition in the dust" business wardrobe at a price that can't be beat!

Warmest Regards,

Diana Pemberton-Sikes
BusinessWearMagic.com
FashionForRealWomen.com

P.S. Why spend years -- or even decades -- trying to figure out which business clothes work best for your industry when a proven shortcut is so close at hand? Learn what successful people already know! Grab your copy of Business Wear Magic today!

©2004-2009 by Diana Pemberton-Sikes • support@fashionforrealwomen.com
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